How Toyota Lost Its Way


  • A principal ingredient in Toyota's success has been the job of the chief engineer, or shusa
  • Unlike a chief engineer at GM or Ford, whose role is essentially coordination, the Toyota shusa has complete responsibility for a vehicle, beginning with its conception and sometimes lasting through its entire sales life. Besides engineering decisions, the shusa is responsible for a program's business .

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Posted on 09/07/2010 09:00:04

Tags: news, software engineer